When FELIP launched the “97 Club Collection” through his SUPERIOR SON label, the streetwear and P‑Pop worlds paused. Released through a staggered pre-order in late 2024—starting November 30 for the full set, followed by jersey-only and cap-only drops—the entire collection sold out within minutes, showcasing the hype and loyalty surrounding FELIP and his artistic ventures.
A Collection Fueled by Fandom & Quality
Composed of three standout pieces—a sporty jersey, matching caps in black or white, and a bundled full set—this limited-edition release reflects FELIP’s signature urban aesthetic. With prices ranging from ₱1,997 to ₱5,997, fans rushed to secure their items as each drop opened. Every piece sold out quickly, proving just how strong the demand was for this exclusive collection.
TikTok unboxings highlighted both design and quality:
“Unboxing my SPS 97 Club Set! Super worth the wait, ganda ng quality,”
wrote one user.
Another praised the complete collection:
“the quality never disappoints❤️”
This consistency in positive feedback underscores FELIP’s hands-on approach—not just musically, but as a curator of his fashion identity. The result: merch that resonates beyond fandom, balancing style, substance, and self-expression.
Design & Cultural Megaphone
Why “97 Club”? The name evokes an edgy, sports-inspired vibe—like a secret league or membership, one tied to self-confidence, creativity, and collective identity. True to SUPERIOR SON’s philosophy, the collection is carefree, stylish, adventurous, and visually cohesive. Caps and jerseys adopt clean minimalist lines, likely featuring subtle FELIP or SPS branding—perfect for fans who want to integrate merchandise into everyday wear.
Furthermore, the staged release (set → jersey → caps) built suspense and community—allowing fans to strategize, share unboxing excitement, and collectively celebrate inside the “club.”
Strategic Release, Loyal Response
The rollout model was smart and controlled. Each drop was separate:
- Nov 30, 2024 – 97 CLUB SET (cap + jersey)
- Dec 1, 2024 – Jersey only
- Dec 2, 2024 – Caps only
This showed willingness to match demand with exclusivity. By offering individual items and the bundle separately, it enabled fans flexibility while keeping momentum high. The fact that everything sold out during each phase underscores the success of the SPS strategy.
Beyond Merch: Strengthening FELIP’s Brand
The “97 Club” isn’t just clothing—it’s narrative. It builds FELIP’s identity across multiple creative mediums:
- Music & Visual Art: Themes of identity and rebellion that arise in his music naturally extend into wearable statements.
- Audience Bonding: The scarcity and drop strategy built excitement, fostering connections through shared anticipation.
- Aesthetics & Authenticity: With its minimalist yet expressive visual language, merch complements his storytelling without overshadowing it.
What’s Next?
The 8–12 week fulfillment window hints at future restocks, or the possibility of a re‑release if demand remains strong . That patience-based payoff increases perceived value and anticipation—delivering real-world exclusivity while pleasing core supporters.
Final Take
The SPS “97 Club Collection” is more than a merch drop—it’s a cultural statement. It blends FELIP’s music, his visual design, and fan culture into a cohesive fashion moment. With its sell-out performance and glowing community reception, the launch effectively expanded FELIP’s creative universe beyond the studio and stage.